Welcome to the Club!

I come from a family of entrepreneurs and teachers. Two different worlds that taught me both sides of the money story: security versus expansion, saving versus investing.

I studied engineering and entrepreneurship, started my own businesses and a podcast, and yet, I kept hitting an emotional ceiling.

No matter how much I achieved, something within me would always pull me back. It wasn’t until I began investing in my mindset that everything started to shift. The way I spoke about money, saw money, and received money transformed.

That inner change rippled through every part of my life: the way I showed up in the world, and the way I refused to settle for less than I’m worth in my career, love, and friendships.

As my mindset evolved, I began noticing a pattern among the women around me. Many were struggling to save, spend, or invest with confidence. There was a quiet sense of panic and an unspoken “don’t ask, don’t tell” shame around money. 

Through countless conversations, I realized it wasn’t a lack of ambition but lack of knowledge, confidence, and access to the right tools. From understanding how the stock market works, to navigating Canadian tax implications, to opening an investment account, most women simply hadn’t been taught how to build wealth intentionally.

I realized that fear and shame can be transformed through education and community. When we talk about money openly, shame loses its power. That’s when I found the courage and passion to create this program. 

My mission is to expand women’s mindsets around wealth while equipping them with practical, step-by-step guidance to invest confidently within the Canadian financial system and laws.

This program is the culmination of that journey. A blend of everything I’ve learned through business, investing, psychology, and lived experience- all grounded in abundance, alignment, and self-love.

Thank you for joining me on this journey.

Dana